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- 🛒📦 DAY 6: Launch Your Festive Campaign 🛒📦
🛒📦 DAY 6: Launch Your Festive Campaign 🛒📦
The R15 640 Launch System
Phemelo Kebinelang
October 23, 2025
23 OCTOBER 2025
💰THE DIGITAL ECONOMY💰
"The E-Commerce Opportunities"
A weekly, action-driven resource designed to empower youth across South Africa and global readers to build wealth through online selling.
Delivered every Thursday, this newsletter acts as your personal roadmap to creating, launching, and scaling an online store, whether you’re in Durban, Polokwane, or anywhere in the world.
DAY 6: Launch Your Festive Campaign
The R15 640 Launch System
Awe Digital Revolutionary,
(THE FIRST MONEY DAY)
The R15 640 Wake-Up Call: How Boipelo Made Her First R680 in 48 Minutes (And R15 640 by Midnight)
TODAY IS THE DAY.
The day you stop preparing.
The day you start EARNING.
TODAY, your phone will buzz with "Payment received."
Not tomorrow.
Not "someday."
TODAY.
Let me tell you about Boipelo from North West.
This time last year, she woke up on Day 6 with:
R847 in her bank account (struggling)
A beautiful store (ready)
Perfect products (waiting)
Zero sales (yet)
By 6:48 AM, just 48 minutes after launching, her phone buzzed:
📱 "Payment received: R680"
She screamed. Her mom ran into the room, thinking something was wrong.
"MAMA! SOMEONE JUST PAID ME R680!"
"For what?!" her mom asked.
"FOR MY BUSINESS! MY ONLINE STORE!"
They both cried happy tears.
That R680 wasn’t just money.
It was PROOF.
Proof she could do this.
Prove her products were valuable.
Proof that her content worked.
Proof she wasn’t crazy for trying.
By 9:23 AM: R2 040 (3 sales)
By 12:47 PM: R4 760 (7 sales)
By 3:15 PM: R8 160 (12 sales)
By 6:52 PM: R11 560 (17 sales)
By 11:47 PM: R15 640 (23 sales!)
Her FIRST DAY.
She made R15 640 in ONE DAY.
That’s more than her mom makes in a MONTH as a retail worker.
December 31st total: R89 400 profit.
It all started with that first R680 at 6:48 AM on Day 6.
TODAY, that’s YOUR story.
By tonight, you’ll have made your first R680.
By midnight, you could have R5 440+ in sales.
By December 31st, you could have R89 400 in profit.
But it starts with TODAY.
Today we launch.
Today we announce.
Today we SELL.
Today, your life changes.
I’m not being dramatic.
Ask the 122 participants from last year who made their first sale on Day 6.
Ask Angie, who paid off her mom’s society (lekgotla) debt with her December earnings.
Ask Thembinkosi, who quit his R12 000/month job because his store makes R45 000/month.
Ask Nomusa, who bought her first car cash with her December profits.
They’ll all say the same thing:
"Day 6 was the day everything became REAL."
Before Day 6, it was just theory.
After Day 6, it’s MONEY IN YOUR ACCOUNT.
Here’s what’s happening today:
You’ll learn the EXACT launch strategy that made Lerato R15 640 in 24 hours.
You’ll create your "sold out in 6 hours" campaign.
You’ll announce your store to the world.
You’ll handle your first customers like a PRO.
You’ll go to bed tonight with PROOF in your bank account.
By 8 PM tonight:
Your store: LIVE and buzzing ✅
Your first sale: MADE ✅
Your bank account: GROWING ✅
Your confidence: SKY HIGH ✅
Your family: IMPRESSED ✅
Your future: SECURED ✅
Last year’s Day 6 results:
362 participants launched.
122 made their first sale within 24 hours
87 made R5 000+ on launch day
29 made R10 000+ on launch day
16 made R15 000+ on launch day
Average first day earnings: R3 847
Total collective earnings on Day 6: R488 569
HALF A MILLION RANDS made in ONE DAY by people just like you.
TODAY, we add YOUR earnings to that total.
TODAY, you become a SELLER, not just a dreamer.
TODAY, you stop saying "I want to" and start saying "I DID."
I’ll be honest with you:
You might be scared.
"What if nobody buys?"
"What if I fail publicly?"
"What if my products aren’t good enough?"
Let me answer those:
What if they DO buy? (They will.)
What if you succeed publicly? (You will.)
What if your products ARE good enough? (They are.)
Last year, 362 people were terrified on Day 6.
By Day 6 evening, 122 out of 362 had PROOF they could do this.
The 235 who didn’t make sales on Day 6?
52 made their first sale on Day 7.
31 made the first sale on Day 8.
And the rest made their sales after Day 8.
EVERYONE who launched got their first sale before December.
A big success rate.
Because the system WORKS.
Today is your R680 moment.
Today is your R15 640 opportunity.
Today is your "I DID IT" day.
Let’s make your phone buzz with "Payment received."
S’Phanda Sonke - elke dag we LAUNCH and EARN (with that Eldo’s accent)!
Boipelo’s mom quit her job in April 2025.
Now she works with Boipelo in the business.
They go out together.
Travel together.
They spend more time together.
They make R104 000+ per month together.
It all started with R680 on Day 6.
That’s what today means.
That’s what’s possible for YOU.
Let’s GO!
THE R15 640 LAUNCH SYSTEM
Part 1: The Psychology of Launch Day Money
🎯 Learning Objective: Understand why launch day is your BIGGEST sales opportunity
THE LAUNCH DAY MONEY PHENOMENON:
PSYCHOLOGY TRUTH:
People don't buy products.
They buy MOMENTS.
Launch day = MOMENT.
Why launch day sales EXPLODE:
1. NOVELTY: "Something NEW!" (excitement)
2. FOMO: "I need to be first!" (urgency)
3. SUPPORT: "Let me help them succeed!" (goodwill)
4. CURIOSITY: "Let me see what this is!" (interest)
5. EXCLUSIVITY: "I'm part of the first group!" (belonging)
RESULT: People buy who might not buy otherwise.
THE NUMBERS DON'T LIE:
AVERAGE PARTICIPANT SALES PATTERN:
WITHOUT Launch Strategy (just posting casually):
Week 1: 3 sales (R2 040)
Week 2: 5 sales (R3 400)
Week 3: 7 sales (R4 760)
Week 4: 9 sales (R6 120)
TOTAL MONTH: 24 sales (R16 320)
WITH a Proper Launch Strategy:
DAY 1 (Launch): 12-23 sales (R8 160-R15 640)
Week 1 rest: 8 sales (R5 440)
Week 2: 15 sales (R10 200)
Week 3: 23 sales (R15 640)
Week 4: 31 sales (R21 080)
TOTAL MONTH: 89-99 sales (R60 520-R67 320)
DIFFERENCE: R44 200-R51 000 MORE!
Just from launching PROPERLY on Day 1!
That's what today's strategy is worth: R44 200-R51 000.
INTERACTIVE EXERCISE 1: "What Will YOUR First R680 Mean?"
Exercise: "My First R680 Visualisation Worksheet"
Instructions:
Close your eyes. Imagine your phone buzzing with "Payment received: R680" in the next few hours.
MY FIRST R680 STORY:
What time will it be? _______
Where will you be? _______________________
Who will you tell first? _______________________
What will you scream/say? _______________________
What will that R680 pay for?
1. _______________________
2. _______________________
3. _______________________
How will you celebrate?
_______________________
What will this prove to you?
_______________________
_______________________
If you make R5 440 today (8 sales), what will you do with it?
_______________________
_______________________
If you make R15 640 today (23 sales like Boipelo), what changes IMMEDIATELY in your life?
_______________________
_______________________
_______________________
Write this down. Make it REAL in your mind.
Because in a few hours, it will be REAL in your bank account.
This isn’t fantasy.
This is TODAY.
Your R680 is coming.
Are you ready? ✅
Part 2: The R15 640 Launch Strategy
THE LAUNCH FORMULA:
PHASE 1: The 48-Hour Pre-Launch Tease (Two Days Before)
The Strategy:
Build anticipation so people are READY TO BUY when you launch.
POST TYPE: Mysterious announcement
IMAGE: Blurred product photo or countdown graphic
CAPTION:
"Something SPECIAL is coming... 👀
I've been working on this for weeks.
October 25th at 6 AM.
You'll want to set your alarm for this one.
That's all I'm saying for now...
Drop a 🔥 if you're curious!"
WHY THIS WORKS:
Creates mystery (people WANT to know)
Builds anticipation (marking calendars)
Generates engagement (comments = algorithm boost)
No sales pressure yet (just excitement)
EXPECTED RESULT:
200-400 likes
50-80 comments
People asking, "What is it?!"
The algorithm shows your next post to MORE people
POST TYPE: Sneak Peek
IMAGE: Partial reveal of products + "24 HOURS" graphic
CAPTION:
"24 HOURS UNTIL LAUNCH!
Okay, here's a sneak peek...
Tomorrow at 6 AM:
🎁 Limited edition festive bundles
💰 Special launch-day pricing
🚚 FREE delivery for the first 20 orders
⚡ Only 50 bundles available
Who's setting their alarm? ⏰
Comment READY if you're here for the launch!
This is going to sell out FAST.
#ComingSoon #LaunchDay #SneakPeek"
WHY THIS WORKS:
Reveals just enough (builds WANT)
Creates urgency ("only 50", "first 20")
Gets commitment (commenting "READY")
Primes them to BUY tomorrow
EXPECTED RESULT:
400-700 likes
100-150 "READY" comments
20-40 DMs asking questions
People WAITING for the 6 AM launch