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Oliver Buchannon
Phemelo Kebinelang

I’m a township based content entrepreneur with more than 20 years’ experience in youth and community development work. I have acquired vast experience, knowledge, expertise and understanding volunteering and working in these two areas. Phemelo Kebinelang is a Former Head of the Youth Unit in the City of Johannesburg Municipality and now Content Creator. He has experience and expertise in, ● Implementing various learnership and internship programmes with more than 10 000 youth involved. ● Author and writer of a book/e-book, “How to Turn A Learnership Into Permanent Employment.” ● Online Content Entrepreneur and Founder of an Online Newsletter, “Be Intentional and Purposeful Today.” ● Facilitating and implementing learnership programmes for the youth volunteering at EMS - Emergency Management Services, JMPD -Johannesburg Metropolitan Police Department and Metrobus. ● Partnering with Rockefeller Foundation and Mentec Foundation in training and hosting more than 500 youth on SAP Software training programme. ● Establishing 10 Youth Advisory and Skills Centres in all City of Johannesburg 7 regions. These centres are aimed at providing various youth services including skills development, computer training, food gardening, after school classes and running of youth empowerment workshops. ● Facilitating and implementing the National Youth Service skills development programme targeting more than 5 000 youth. ● Facilitating, coordinating and hosting more than 2 000 youth from all over the world as part of the Young One World Conference hosted by the City of Johannesburg municipality. The keynote speaker was the late UN Secretary General, Mr Kofi Annan. ● Listed as one of the 200 Mail and Guardian influential youth. ● Establishing the first Youth in Business and Young Women in Business Desks in the City of Johannesburg. ● As chief coordinator and facilitator of young people trained by the City of Johannesburg municipality during the 2010 Soccer World Cup Final in South Africa. Facilitating 2010 National Youth Service programme in areas of Westbury and Riverlea. The initiative was part of the preparations for the hosting of 2010 World Cup Final. The initiative included the cleaning of filthy areas, refurbishment of old age homes, schools and the painting (murals) of public spaces. ● Working closely and sharing best practices with organisations based in the US and Brazil. These organisations were involved in the rehabilitation of offenders during and after serving time in prison. ● Implementing youth ex-offenders learnership programme between the City of Johannesburg and South African Correctional Services. Implemented the first of its kind learnership programme working in partnership with Nicro targeting 66 young ex-offenders. Some of these ex-offenders were employed permanently by city’s departments whilst others were given learnership extensions. ● Implementing various youth entrepreneurship, socio-economic, job creation and youth in agriculture programmes working with YARD (Youth in Agriculture & Rural Development) & WARD (Women in Agriculture & Rural Development) within the City of Johannesburg. Working and partnering with the youth and Pikit-Up to clean the streets in Johannesburg. ● Partnering and hosting career expos and exhibitions on a regular basis.

7-Day E-Commerce Challenge

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🛒📦 The E-Commerce Empire Blueprint 🛒📦

Nov 2, 2025

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7 min read

🛒📦 The E-Commerce Empire Blueprint 🛒📦

Your R100 000 empire starts NOW

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

🛒📦 Sell More, Stress Less 🛒📦

Nov 1, 2025

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6 min read

🛒📦 Sell More, Stress Less 🛒📦

This festive season belongs to you

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

🛒📦 From Setup to Profit - Building Your R22 Billion Festive Share 🛒📦

Oct 31, 2025

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7 min read

🛒📦 From Setup to Profit - Building Your R22 Billion Festive Share 🛒📦

How to turn your store into a money-making machine

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

🛒📦 The 7-Day E-Commerce Challenge is Over 🛒📦

Oct 29, 2025

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7 min read

🛒📦 The 7-Day E-Commerce Challenge is Over 🛒📦

Your festive season profits start NOW

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

🛒📦 DAY 7: Scale & Dominate - The Grand Finale 🛒📦

Oct 24, 2025

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15 min read

🛒📦 DAY 7: Scale & Dominate - The Grand Finale 🛒📦

The 5 Scaling Principles That Create Six-Figure Earners

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

🛒📦 DAY 6: Launch Your Festive Campaign 🛒📦

Oct 23, 2025

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12 min read

🛒📦 DAY 6: Launch Your Festive Campaign 🛒📦

The R15 640 Launch System

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

🛒📦 DAY 5: Logistics Like A Boss 🛒📦

Oct 22, 2025

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12 min read

🛒📦 DAY 5: Logistics Like A Boss 🛒📦

Keep The Money, Don’t Lose It

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

🛒📦 DAY 4: Content That Converts Cash 🛒📦

Oct 21, 2025

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13 min read

🛒📦 DAY 4: Content That Converts Cash 🛒📦

The R890 Per Post Money Formula

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

🛒📦 DAY 3: Pricing For Profit 🛒📦

Oct 20, 2025

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15 min read

🛒📦 DAY 3: Pricing For Profit 🛒📦

The Money-Making Pricing System

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

🛒📦 DAY 1: Understanding the Festive Season Goldmine🛒📦

Oct 18, 2025

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9 min read

🛒📦 DAY 1: Understanding the Festive Season Goldmine🛒📦

REPUBLISHING DAY 1: Understand What Makes Products Sell During the Festive Season

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

Day 2: Build Your Digital Storefront

Oct 17, 2025

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11 min read

Day 2: Build Your Digital Storefront

From ZERO to OPEN in 2 Hours

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

🛒📦DAY 1: Understanding the Festive Season Goldmine🛒📦

Oct 16, 2025

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9 min read

🛒📦DAY 1: Understanding the Festive Season Goldmine🛒📦

Understand What Makes Products Sell During the Festive Season

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

The Challenge Completion Rewards

Oct 15, 2025

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9 min read

The Challenge Completion Rewards

Everyone Who Finishes Gets... Asambe!

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

Here's Exactly How The 7-Day Challenge Works

Oct 14, 2025

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9 min read

Here's Exactly How The 7-Day Challenge Works

Claim Your R22 Billion Slice - Asambe!

Phemelo Kebinelang
Phemelo Kebinelang

7-Day E-Commerce Challenge

+3

It's Official: The 7-Day E-Commerce Challenge is Here

Oct 13, 2025

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10 min read

It's Official: The 7-Day E-Commerce Challenge is Here

Running 16–24 October 2025 - Asambe!

Phemelo Kebinelang
Phemelo Kebinelang
E-Commerce Opportunities

E-Commerce Opportunities

The E-Commerce Opportunities is a weekly, action-driven resource designed to empower young South Africans and global readers to build wealth through online selling. Delivered every Thursday, this newsletter acts as your personal roadmap to creating, launching, and scaling an online store, whether you’re in Durban, Polokwane, or anywhere in the world. With global e-commerce sales expected to reach $6.3 trillion by 2026 (per Statista), why not claim your slice of the pie?


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